Our Commitments
We develop formulas and products that are as effective as they are enjoyable to use. My Lubie is here to support every aspect of your sexuality, letting you focus on what really matters: your pleasure.
Anne, founder
Many of us have developed our sexuality without a healthy role model. Before My Lubie, intimate product brands focused on performance rather than education, and gender stereotypes rather than freedom. All of this came with questionable ingredients and a brand image I never really identified with. Commitment wasn’t even a topic of discussion... And lubricants and condoms seemed designed by and for people who didn’t experience intimate discomfort.
Launching My Lubie was a no-brainer: to normalize the use of lubricant (in just a few years, we’ve managed to get the message across that sex is always better with it). To open up discussions about pleasure, without taboos or pressure. To create sensual and healthy essentials, at a fair price. To be the brand I would have loved to find, at the beginning or at every stage of my intimate and sexual life. So that sexuality is simply part of well-being.